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Guinness is good for you

Guinness posterThe Health section of the BBC web site features a report (13 November 2003) on positive health effects of Guinness: Guinness good for you – official.
Research carried out at the University of Wisconsin seems to show that a pint of Guinness a day may work “to prevent heart clots that raise the risk of heart attacks.”
Thus the old slogan “Guinness is good for you”, which has been banned for decades, probably contains a measure of truth after all. However, Diageo, the company that now makes Guinness, would not go as far as to make such claims again or make recommendations like those about eighty years ago:

The original campaign in the 1920s stemmed from market research – when people told the company that they felt good after their pint, the slogan was born.

In England, post-operative patients used to be given Guinness, as were blood donors, based on the belief that it was high in iron.

Pregnant women and nursing mothers were at one stage advised to drink Guinness – the present advice is against this.

When I was young(er) and the world was green(er), there was a very catchy advertising slogan for milk: “Drinka pinta milka day” (drink a pint of milk a day). I always liked the sound of that, and – as Google and The Annotated Pratchett File (APF) know – Terry Pratchett alluded to it in his novel Jingo, when he has one of the characters assume that a ship’s name is “Milka” (“One of Christopher Columbus’ ships was named the Pinta”, APF)
Which takes our associations in still another interesting direction.

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