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Wie man ein Blog-Star wird

“Sex, Drugs, And Updating Your Blog”
Die New York Times berichtet unter dieser ins Auge stechenden Überschrift über den Sänger und Songschreiber Jonathan Coulton, der sich hauptsächlich mit Hilfe seines Blogs ein so großes Publikum erschlossen hat, dass er vom Verkauf der Lieder und spontanen, im Blog angekündigten Konzerten leben kann:

In September 2005, [Jonathan Coulton] quit his job as a computer programmer and, with his wife’s guarded blessing, became a full-time singer and songwriter. He set a quixotic goal for himself: for the next year, he would write and record a song each week, posting each one to his blog. “It was a sort of forced-march approach to creativity,” he admitted [...]. “I learned that it is possible to squeeze a song out of just about anything,” he said. “But it’s not always an easy or pleasant process.” Given the self-imposed time constraints, the “Thing a Week” songs are remarkably good. Coulton tends toward geeky, witty pop tunes [...]. By the middle of last year, his project had attracted a sizable audience. More than 3,000 people, on average, were visiting his site every day, and his most popular songs were being downloaded as many as 500,000 times; he was making what he described as “a reasonable middle-class living” – between $3,000 and $5,000 a month – by selling CDs and digital downloads of his work on iTunes and on his own site.

Der Vorteil für die Planung von Auftritten ist offensichtlich:

Coulton realized he could simply poll his existing online audience members, find out where they lived and stage a tactical strike on any town with more than 100 fans, the point at which he’d be likely to make $1,000 for a concert. It is a flash-mob approach to touring: he parachutes into out-of-the-way towns like Ardmore, Pa., where he recently played to a sold-out club of 140.

1 comment to Wie man ein Blog-Star wird

  • Ich habe Jonathan Coulton kennengelernt über die Litte Gray Books (http://www.littlegraybooks.com/hear.html), eine Art Parodie auf Vortragsreihen, live mit Musik, von Coulton und John Hodgman. Kann ich als Einstieg nur empfehlen. Und dann sein Blog und seine Projekte. Schön: The Presidents (Thing-a-week No. 30), eine kommentierte Aufzählung aller US-Präsidenten.